RARE was born from Fashion Finder, a concept which was created by Peter Talwar, who, with many years experience within the fashion industry aspired to create a brand that was directional, inspirational and heavily influenced by the catwalks of Europe.

This sentiment was wholly echoed by Raj Talwar, Peter’s son who now heads up the label.

Rare and the Talwar family continued the R&D programme to implement and strengthen its knitwear offer which saw the company supplying several high street stores including Galeries Lafayette, Orsay and Pilot.

In 2001 it was decided that the opportunity existed for the company to ‘invent’ its own brand and the RARE concept was created. RARE was to offer cutting edge fashion for the trend-conscious customer, which would become synonymous with bringing individuality to the consumer that demanded to be different. RARE then became the registered Trademark owned by the family business.

Rare decided the best route to their customer was through concession-based stores. This proved an ideal platform to cross-promote the brand and piggy back on the kudos of a high street name.

The first concession was in Lewis’ in Liverpool 2001, the brands spiritual home.

RARE then approached Topshop and was given space in their Liverpool store. Success followed success and RARE is currently Topshop’s highest selling ladies fashion concession.

From this strength of position, RARE planned its next logical progression – an online business. Rarefashion.co.uk was conceived… Rare launched an online presence during August 2005.

In March 2007, Rare decided to launch a wholesale division, with a clear vision to seek out exciting directional retailers who share Rare’s vision for premium high fashion, influenced by both catwalk and celebrity icons alike. RARE’s dedicated buying and design team work to ensure that the brand does not become ‘mass market’, while still offering highly wearable styles for high street customers who demand to be different. Due to this, the brand has established itself amongst the leading UK and overseas retailers. The brand’s key strength to develop merchandise from sketches to finished articles in weeks almost certainly provides retailers with an invaluable point of difference.

Rare’s new site defines the simplicity of online fashion

Items are now available all year round at rock bottom prices!

Ave up to 70%

Dresses and tops from £5.00!